Business in Action Essay Example | Topics and Well Written Essays - 1250 words

Business in Action - Essay Example Another purpose of this report is to urge other companies to emulate the nine building blocks in their business model in order to ensure that they attain a competitive edge in the local and international markets. Business in Action (Student’s Name) (Instructor’s Name) (Course Name) (Date) Executive summary One of the major aspects that have made Coca-Cola a successful company is the use of value proposition that entails quality brands that meets the needs of is consumers. Through production of quality brands that are non-carbonated in nature such as Minute Maid, Dasani and Fruitopia, the company recognizes the needs of its market segments. In its customer segmentation, Coca-Cola adopts two major aspects that include mass marketing and niche marketing. Similarly, the company has embarked on creating a strong customer relationship through the use of personal assistance as well as communities. Key activities that are utilized by Coca-Cola in its business model include prod uction and problem solving. To ensure continuity in its production, Coca-Cola has assets that were valued at 86.17 US$ as at 2012. Additionally, through its large number of employees, the company is in a position to effectively distribute its brands in the local and international markets. Major partnerships that are adopted by Coca-Cola in its operations include strategic alliances and coopetition. Key companies that Coca-Cola has formed partnership with include Minute Maid, Odwalla, Fuze beverage and Barq’s. To ensure effective distribution of its products, Coca-Cola has employed wholesalers and retailers as well as a strong sales team. In this way, the company is able to effectively penetrate new markets. Through transaction revenue as the major source of revenue streams, Coca-Cola has continued to increase its annual revenue an aspect is significant in its expansion strategies. In its cost structure, Coca-Cola adopts two techniques that includes cost-driven and outsourcing of its distribution system. Table of Contents Executive summary 3 Table of Contents 4 1. Introduction 5 1.1.The offer/ value propositions 5 1.2.Customer segments 6 1.3.Customer relationships 6 1.4.Key activities 7 1.5.Key resources 8 1.6.Key partners 8 1.7.Channels 9 1.8.Revenue streams 9 1.9.Cost structure 9 2. Conclusion 10 References 11 1. Introduction Based on the stiff competition in the current business atmosphere, local and international companies have adopted various strategies to face off their competitors. Besides putting in place appropriate marketing strategies, firms that are focused at retaining their customers and attracting new clients should emulate an effective business model. One of the major companies that have come up with appropriate business model is Coca-Cola Company. Coca-Cola Company is the world leader in the soft drink industry. Being headquartered in Atlanta US, Coca-Cola operates in more than 200 countries. With more than 500 brands, Coca-Cola has atta ined a competitive advantage over its rivals such as Pepsi and Starbucks. Some of the major brands that have made the company benefit from strong customer awareness and loyalty include Coke, Caffeine Free New Coke, Minute Maid Soft Drink, Alhambra, E2, Sprite, and Georgia among others. Through the diversified product line, the company has effectively met the needs of its consumers an aspect that has not only resulted to increased revenue for the company but also a strong positive customer-product